True Instinct Reader Offer

Our editor and her dog Lily joined True Instinct in Yorkshire for a unique experience, their ‘Raw Retreat’. Read more about this unique experience inside issue 9 of Edition Dog Magazine.

True Instinct launched in the UK in 2018 and it has already received recognition having been named the winner of the Best New Launch for the innovation range at the prestigious Pets at Home Supplier Awards 2018. Developed and endorsed by a team of professional vets and pet food experts, True Instinct is made from the finest quality raw and natural ingredients; premium quality meat and fish as well as fruit, vegetables, superfoods and botanicals with no artificial colours, flavours or preservatives – providing all the benefits of raw and making it convenient and easy for all lifestyles.

True Instinct’s Raw Boost is a premium dry innovation, combining high meat protein bites and freeze-dried pieces, packed with natural goodness providing al the power of raw with the convenience of dry. The company made a £2.8 million investment in innovative freeze-dried technology which is used to create this product at the company’s state of the art factory in Norfolk.

All ingredients support skin, coat and muscle development along with a healthy immune and digestive system with reported benefits including healthier skin, balanced energy levels, fresher breath and improved digestion

The full range, which is ideal for puppies, dogs and cats, can be purchased at, as well as all good pet specialist retailers and selected online retailers, with prices starting from 99p. 


25% off the complete range of True Instinct

To receive 25% of your order of True Instinct simply enter the voucher code EDITIONRETREAT at the checkout. The offer is valid until the 1stSeptember. Full T&C’s below

Terms and Conditions: This offer is open to new UK Home Delivery customers paying full retail price only. The offer entitles the recipient to 25% off the full retail price of all True Instinct when they enter the voucher code EDITIONRETREAT at the checkout. This offer cannot be applied after an order has been placed. One offer may be redeemed per household, and per customer, and the code cannot be used in conjunction with any other offer. The offer is valid until 1st September 2019, inclusive.