A newcomer’s guide to Crufts

February 12, 2023

The Golden Paste Company share guide to Crufts. 

Taking place on the 9-12 March 2023 at Birmingham’s NEC, the greatest dog event in the world is back! Organised by The Kennel Club, the show celebrates every aspect of the role that dogs play in our lives. Since the show’s inception in 1981, created by founder Charles Cruft, the show attracts over 165,000 visitors across four days, it’s an event not to be missed and a great way to celebrate man’s best friend. There is so much to see and do with highlights including The Kennel Club Hero Dog Award, agility, flyball and of course the coveted Best in Show. There is obedience, agility, heelwork to music, flyball, the Young Kennel Club (the stars of the future), lots of great displays, and the chance to watch a whole host of working dogs.

It’s jam-packed programme and sheer size can make it overwhelming to navigate, even for those that attend every year. To make sure you don’t miss out on any of the action, we’ve rounded up the best things to do and see at Crufts this year.

Discover Dogs Area

Discover Dogs, will host over 200 breeds of pedigree dog for you to meet, talk to their knowledgeable owners and breeders and gain first hand advice on grooming, training and whether the breed is right for you. You can be sure that it will lead you to your perfect companion!

Main Arena

With over 18,000 dogs competing for the world-class title of Crufts Best in Show, the main arena showcases fantastic displays and competitions. Showing performances in everything from agility and flyball to the RAF dogs display, best grab a seat in the main arena early as the seats fill up quickly!


There are over 500 trade stands with special show offers and exciting new products for you and your best friend! Don’t forget to head over to The Golden Paste Company stand to say hello in Hall 1, Stand 98.

Good Citizen Dog Scheme

The Kennel Club Good Citizen Dog Training scheme is the largest dog training programme in the UK, with over 680,000 dogs and their owners graduating through the scheme’s Bronze Award. Open to young or old, pedigree or crossbreed, the scheme promotes responsible dog ownership by teaching owners to train their dog for everyday life situations. There are four award levels: Puppy Foundation, Bronze, Silver and Gold. This ring is full of activity over the four days showcasing the training scheme. 

The Kennel Club Hero Dog Award

Formerly the Friends for Life competition, The Kennel Club Hero Dog Award takes place at Crufts each year. It celebrates the unique relationship people have with their dogs, the important role man’s best friend plays throughout our lives, and the support they give us in the face of adversity. From extraordinary working dogs to rescue dog heroes, there is a story to be heard in all five categories. See the winner crowned by public vote in the main arena who receives a donation for their chosen canine charity to help make a difference to a worthy cause.

We will see you there!

Crufts is a show that The Golden Paste Company has been attending for many years, come and visit our team this year on our stand in Hall 1, Stand 98. You will be able to benefit from our show offers, meet our ambassadors, miniature dachshund Sidney the Mini Sausage from Ironbridge and Heather Gardner’s three working cocker spaniels Bourbon, Paisley and Eleven and enter our competition to win three months’ supply of raw feed.

As ever, you will have the opportunity to speak to our knowledgeable team who will be on hand to help with any pet supplement questions you may have.

Don’t miss out on our show offers:

TurmerEase SHOW OFFER £26 (RRP £29.15)
TurmerItch SHOW OFFER £27 (RRP £44.99)
Turmeric Pet Capsules SHOW OFFER £12 (RRP £15.60)
Turmeric Golden Paste for Dogs 100g SHOW OFFER £6.50 (RRP £7.50)
Turmeric Golden Paste for Dogs 200g SHOW OFFER £8.00 (RRP £9.40)
High Strength Turmeric, Black Pepper & Flax Oil Capsules for People 180 capsules SHOW OFFER £25 (RRP £27.30)

The Golden Paste Company Brand Ambassador, Heather Gardner who owns Instagram stars and working cocker spaniels Bourbon, Paisley and Eleven tells us about her Crufts experience, “Crufts is the highlight of the year. It’s what everyone in the dog world strives for, whether you show, compete in dog sports, working trials, grooming or are a young handler - everyone wants to qualify for Crufts.  I have attended Crufts every year since Bourbon was 14 months old. In 2022 we qualified in the Obreedience with our team The Cool Cockers and came 2nd. This year I take the role of Silver Good Citizen Display Team Leader (South).

“Most people flock to see the agility and flyball finals but I take real pleasure in watching the Obedience ring where I can, it’s also nice to watch the little show rings, the Young Kennel Club ring, grooming and demo rings. The atmosphere is like no other, the buzz and the fact that no matter how far you've travelled you walk through the doors and see dog people and dogs you know from all walks of life. The tension in the agility finals is palpable and there's nothing louder than the flyball finals!”

Don’t forget, if you can’t make it in person, Channel 4 will be covering the show as well as Cruft’s own YouTube channel, so you won’t miss any of the action. So, pre-book your tickets, grab a dog-loving friend and make your way to the NEC in March for what will be a day to remember. See you there!”


*all images copyright of Crufts and The Kennel Club

1 comment

Mar 15, 2023
Meredith Canterbury

To the editiondog.com admin, Your posts are always well researched and well written.

Leave a comment

Please note, comments need to be approved before they are published.