Dorwest Partners With Adem Fehmi For Their Fireworks Campaign

Award-winning herbal pet care brand Dorwest Herbs has partnered with accredited dog behaviourist and trainer Adem Fehmi, aka ‘Dogtor Adem’, for this year’s calming campaign for fireworks.

With fireworks season approaching, Adem will be partnering with Dorwest to provide dog owners with practical advice on preparing for potentially stressful noises and situations. The annual campaign combines expert behavioural advice with practical support to help owners prepare their dogs, alongside Dorwest’s bestselling calming supplements.

With more than 20 years' experience helping owners understand their dogs, Adem is CFBA (Canine & Feline Behaviour Association) accredited and holds a degree in animal science. He is especially passionate about strengthening the bond between people and their pets through positive, modern training methods. As part of the partnership, Adem will share his advice across Dorwest’s social channels, including an Instagram Live with Dorwest Managing Director Jo Boughton-White on 13th October. Content will focus on helping owners prepare early and understand the different ways they can support their dogs during fireworks season. Adem says:

“Whether your dog already shows signs of stress or currently seems relaxed, it is important to be proactive. Training before fireworks season can help prevent or manage behavioural issues, especially if your dog has recently experienced change, like moving house. Alongside training, calming herbal supplements can help your dog to stay relaxed and focused by supporting their nervous system. Over time they can also assist with helping to create positive associations with situations that may otherwise have induced stress or anxiety."

With 57% of households now owning a pet (Statistica 2023) and fireworks becoming ever more popular and widespread, many dogs find the sudden loud noises a shock. Dorwest is offering 25% off calming support when bought as a duo, including:

• Scullcap & Valerian tablets – proven to keep dogs calm* with active herbs naturally supporting the calming pathways within the nervous system; without causing drowsiness.
• Valerian Compound - Containing pure extracts of three herbs in liquid form, maintaining calm for up to two hours.

Adem adds:

“I have loved Dorwest for several years now, especially since using some of the products to help one of my previous dogs with itchy paws! As a multi award winning brand, Dorwest shares my absolute passion for helping dogs to live their best, happiest, and healthiest lives possible.”

Managing Director at Dorwest Jo Boughton-White says: 

“We’re delighted to be partnering with Adem. Fireworks season can be a challenging time for many dogs and their owners, so combining Dorwest’s longstanding expertise in herbal pet care with Adem’s practical behavioural advice gives us a great opportunity to provide useful support throughout the season.”

Until 8th November, receive 25% off Scullcap & Valerian Tablets and Valerian Compound when bought together as a calming duo. Simply use promo code GETREADY at checkout.

Follow @dorwest this autumn for more support on pet anxiety, visit www.dorwest.com, or call one of the friendly and expert team on 01308 897272 or email info@dorwest.com for more information.

*2022 study conducted as part of University of Cambridge degree that found 87% of dogs showed less anxiety symptoms after taking

Scullcap & Valerian Tablets (unpublished data, available on request).