Not All Dogs Need the Same Bowl

Introducing VETACTIVE: Tailored Nutrition for Dogs Who Need a Little Support

When it comes to feeding our dogs, we all want the same thing. Something quality, nourishing, and made with passion and care. PLATINUM believes dogs deserve more than a bowl of dry, overprocessed biscuits. They deserve a meaty, nutritious and species-appropriate meal prepared and cooked with the same care you take when cooking for family.

That belief led to the creation of a range of recipes made from no less than 70% high-quality fresh meat, with no low-quality ingredients or shortcuts, prepared with a unique slow, gentle cooking method that preserves the nutrients where they belong: in the bowl.

At the heart of these recipes is something unique: A unique preparation method called FSG 

FSG, or Fleischsaftgarung, originated in Germany and translates to "meat juice cooking." It’s a gentle process that uses the natural moisture from fresh meat to cook it. The fresh meat is slowly and gently simmered in its juices, which helps retain essential nutrients and rich flavour and gives PLATINUM pieces their signature ‘ Chewy Soft ‘ and moist texture.

This isn’t just more enjoyable for dogs. It also means the food is easier to digest, doesn’t bloat in the stomach like typical kibble, supporting vitality and providing the nutrient-dense benefits of raw feeding, with the convenience of a dry food and reduced risks of Gastric Torsion (Bloat).

The FSG process can only work with high levels of fresh meat and its natural juices, which is why each recipe always starts with 70% real fresh meat minimum, not powder or meat meal.

Complete Nutrition for Dogs of All Ages

PLATINUM's main dry food range is balanced, complete, and nutrient-rich, supporting dogs at every life stage. For young dogs, active adults, or seniors with slowing steps, PLATINUM delivers everything dogs need for strength, digestion, and well-being, all in juicy, meaty pieces they love. However, some dogs need more targeted support. 

When you cook for your family, you don’t serve the same plate to everyone. Why should it be any different for your dog? Introducing the VETACTIVE range. A collection of functional recipes developed for dogs with specific dietary or health-related needs.

The VETACTIVE range consists of Hypoallergenic, Light, Senior, and Sensitive recipes.

Hypoallergenic: Made from novel, carefully selected proteins with a reduced ingredients list

Light: Lower in calories for weight control, without sacrificing flavour or nutritional value

Senior: Adapted energy content for the requirements of older dogs with supportive ingredients

Sensitive: Made with gentle ingredients for delicate stomachs and food sensitivities

Every VETACTIVE recipe is made using the same one-of-a-kind FSG process and the 70% fresh meat foundations as all of the PLATINUM recipes. Support That Tastes as Good as It Feels. With VETACTIVE, you’re not choosing between nutrition and flavour, you’re giving your dog both. 

 Discover VETACTIVE by PLATINUM: Functional, flavourful care in every bowl. Feed them like the family they are.

Click here